Who Is Ciberspring?
Ciberspring is a business solutions provider specializing in digital strategic consulting and implementation. They operate globally, helping organizations improve their digital presence and business workflows. However, Ciberspring’s website—built on WordPress—had become increasingly difficult to maintain and was no longer reflective of their dynamic, cutting-edge reputation.
Ciberspring discovered Otterdev through the Sanity Agency Partner’s Page. Impressed by Otterdev’s track record with modern, headless web technologies, they reached out with a tight timeline to overhaul their outdated site and align it with their forward-thinking brand image.
Ciberspring is a digital consultancy founded in 2003 that specializes in business transformation through services like AI, data analytics, digital marketing, and Salesforce solutions. Headquartered in New Jersey with a global team, it serves industries including healthcare, finance, and manufacturing, helping clients improve customer experience and drive growth.
Given their upcoming marketing campaigns and internal deadlines, Ciberspring needed a two-phased launch:
By dividing the project into two phases, Otterdev ensured Ciberspring had a functional yet partially redesigned site up quickly, followed by a comprehensive build-out.
A five-person Otterdev team was dedicated to this project—a Project Manager, Creative Lead, Designer, Tech Lead, and Developer—working closely with Ciberspring to ensure a smooth and transparent process. Below are the key steps taken.
We started with a holistic look at Ciberspring’s brand identity. Through competitor research, we identified visual elements and UX strategies that would differentiate Ciberspring while meeting industry expectations. This laid the foundation for the following:
Once approved, moodboards helped us transition seamlessly into high-fidelity designs.
With full creative freedom (within reason), Otterdev designed 11 reusable templates that Ciberspring could apply to over 30 pages. This saved time and resources, promoting consistency and easy maintenance across:
Approved designs went straight to development in an iterative “design, develop, QA” cycle. This allowed Ciberspring to see near-final pages quickly and offer real-time input.
Otterdev used Astro for the frontend and Sanity CMS for backend content management. The headless approach allowed for:
As part of the scope, any lead forms or marketing data collected on the site needed to flow into Ciberspring’s Salesforce environment. The Tech Lead ensured a smooth and secure handoff of user submissions from the new site to Salesforce without disrupting existing workflows.
Migrating dozens of pages (including case studies, news items, and general web content) from WordPress to Sanity was a carefully planned operation:
To safeguard existing SEO efforts, we mapped old WordPress URLs to new page paths, setting up 301 redirects as needed. This prevented any 404 errors from cropping up post-launch and ensured search engine rankings remained stable or improved.
The primary challenge was time. With Ciberspring’s internal deadlines looming, Otterdev had to coordinate design, development, and testing in a compact schedule. Frequent communication and early prototyping played crucial roles in hitting these milestones.
The home page and certain long-form case study sections required innovative design to combine text, imagery, and interactive elements. By designing reusable templates, we could streamline complex requirements while retaining brand consistency.
Overall, the project proceeded smoothly thanks to detailed planning and ongoing collaboration with Ciberspring.
Though detailed performance analytics or conversion metrics aren’t available at this time, the revamped website now showcases:
“Migrating to newer technology can feel intimidating—like upgrading from a basic keypad phone to your first smartphone. You may initially worry about unfamiliar workflows or potential trade-offs, but the experience benefits quickly outweigh those concerns.”
The updated Ciberspring website is now equipped for growth, whether that means introducing new features, adding multilingual capabilities, or scaling for heavier traffic. Otterdev remains available for ongoing maintenance and support, ensuring that each future update aligns perfectly with this modern, agile foundation.
Migrating to Sanity CMS?
If you’re considering a migration to Sanity CMS, feel free to reach out to us. We have the expertise, streamlined processes, and proven ability to execute a successful migration—no matter how tight your timeline may be.
