MediaTek Website Revamp with Strapi CMS

Choosing Strapi as the CMS

Strapi was selected for its enterprise features and headless architecture. As an open-source, headless CMS, Strapi decouples content management from front-end presentation, allowing content to be delivered across channels (4 Reasons Strapi is Right for Enterprises | Strapi). Critically, Strapi supports self-hosted deployment, giving MediaTek full control over data and security (4 Reasons Strapi is Right for Enterprises | Strapi). In fact, Strapi offers an Enterprise Edition designed to meet stringent security and compliance needs (Open Core Enterprise-ready Headless CMS) (e.g. SOC 2 certification, GDPR compliance (Open Core Enterprise-ready Headless CMS)). Its built-in enterprise features (Single Sign-On, audit logs, role-based access control) further assure MediaTek’s IT team of a secure environment (Enterprise Security for Developers) (Strapi Localization Best Practices).

Key Strapi advantages for the project included:

• Headless Flexibility: Separates content from layout, enabling the new front end to fetch content via API (4 Reasons Strapi is Right for Enterprises | Strapi). This allowed a modern, decoupled site to be built.
• Self-Hosted & Secure: Can be installed on MediaTek’s private servers or cloud, aligning with enterprise security policies (4 Reasons Strapi is Right for Enterprises | Strapi).
• Internationalization (i18n): Supports unlimited locales. Editors can create and manage translations in-context using Strapi’s admin panel (Strapi Localization Best Practices). The i18n plugin ships with Strapi and makes multilingual workflow straightforward.
• Role-Based Access Control (RBAC): Fine-grained permissions let administrators assign content editing rights per language or section (Strapi Localization Best Practices), ensuring secure editorial workflows.
• Content APIs: Auto-generated REST/GraphQL APIs made it easy to integrate the new site frontend (built by the agency) with Strapi’s backend data.
• Enterprise Support: Strapi’s ecosystem (plugins, docs, community, enterprise support) reduced development risks and helped the team quickly customize the CMS.

Design and Development

The agency provided full UX/UI design and development services:

• UX/UI Modernization: A new site design was crafted to align with MediaTek’s branding and improve usability. The design emphasized clarity, responsive layouts, and intuitive navigation for global audiences.
• Frontend Development: Using a modern framework (e.g. Next.js or Vue.js), the team built a fast, SEO-friendly website that consumes Strapi’s APIs. This headless approach ensures content is delivered quickly and securely to any device.
• Backend & CMS Setup: In Strapi, developers created content types and fields matching MediaTek’s content structure (press releases, product pages, news, etc.). Each content type was enabled for internationalization.
• Content Migration: Existing content was migrated from the old site into Strapi. The agency bulk-imported or manually entered initial content in three languages. Editors were trained to add remaining translations via Strapi’s interface.
• SEO and Metadata: The team ensured each page had proper metadata. Because Strapi allows unique titles and descriptions per locale, SEO for each language can be managed natively. This localization strategy improves search visibility in target markets (Strapi Localization Best Practices).

Localization and Editorial Workflow

A major win was significantly improved localization. With Strapi’s i18n plugin, content managers now simply switch locales in the admin panel and enter translated content (Strapi Localization Best Practices). They no longer need to duplicate pages or write code for each language. In practice:

• Editors see one interface for all languages. They can view, edit, or delete content entries by locale, and set default or fallback languages as needed.
• Strapi’s RBAC ensures only designated translators or regional editors can edit a given locale (Strapi Localization Best Practices). This prevents conflicts and mistakes across language versions.
• New languages can be added on demand via Strapi’s settings. Initially supporting English, Chinese, and Spanish, the setup is ready to expand to more locales without new development.
• Crucially, localization now enhances SEO: serving content in the user’s language improves search rankings and user engagement in each region (Strapi Localization Best Practices).

Collaboration and Secure Deployment

The agency worked agilely with MediaTek’s teams:

• Weekly Meetings & Feedback Loops: The project ran in sprints, with weekly reviews. MediaTek stakeholders provided feedback on design mockups and functional prototypes. This iterative process ensured alignment with corporate branding and content requirements.
• Close IT Coordination: MediaTek’s IT/security team was involved in all deployment steps. Strapi was deployed on MediaTek’s infrastructure (e.g. a private cloud or secure network) behind the corporate firewall. Docker containers and industry-standard security practices (HTTPS, regular audits) were used.
• Testing & Review: Before launch, extensive testing ensured compliance. The team performed security scans, and MediaTek’s reviewers validated that RBAC and SSO rules met their policies.
• Seamless Transition: Once approved, the new site was rolled out smoothly. The legacy site was retired and traffic was redirected to the Strapi-backed site without downtime.

Results and Benefits

Although no quantitative metrics are available yet (e.g. traffic data), the qualitative outcomes are clear:

• Editorial Efficiency: Content editors can now update text, images, and other media without developer help. Publishing a press release or product page in multiple languages is a matter of minutes rather than hours. This dramatically reduces maintenance overhead.
• Robust Localization: Site content is fully localized. Editors can easily manage translations and contextual content, improving user experience for international visitors. The improved localization is expected to boost global engagement and SEO performance (Strapi Localization Best Practices).
• Content Management: Strapi’s structured approach (custom content types, media library, revision history) provides much better content management. The information architecture is clearer, and editors have a single source of truth for all pages.
• Security and Compliance: The new CMS runs within MediaTek’s secure environment, satisfying all enterprise requirements. Strapi’s enterprise edition features (RBAC, audit logs, etc.) give the IT team confidence in access control (Enterprise Security for Developers). Regular updates to Strapi ensure the site stays secure.
• Scalability: Built on Node.js, the site can handle high traffic. Strapi’s headless API allows future growth — such as connecting new apps or digital experiences — without restructuring the CMS (4 Reasons Strapi is Right for Enterprises | Strapi).
• Modern UX: The updated design and responsive front end improve usability for all users. Although we lack analytics yet, initial feedback indicated faster navigation and clearer branding.

Overall, the project showcases how a complex CMS migration can succeed: the agency delivered a modern, localized website on par with enterprise security standards. MediaTek now has a flexible foundation to reach global markets more effectively.