Understanding the Project Timeline
- Retainer Period
Over this duration, Otterdev took on the role of Moom’s product development partner. We coordinated weekly sprints and daily communications to ensure we were always aligned with the founders’ needs. - Initial Maintenance on WordPress
While building out the Shopify store, we kept Moom’s existing WordPress site stable. We tackled minor WooCommerce maintenance to maintain functionality and performance, ensuring Moom continued to do business without interruption. - Shopify Build
Otterdev focused on refining the design, customizing functionalities, and aligning the site with Moom’s brand aesthetic. We introduced new design elements that were both clean and futuristic—mirroring Moom’s packaging and overall vibe. - Shopify Migration
Migrating Moom’s substantial customer data and products was a critical phase. The difference in data structures between WooCommerce and Shopify required us to write custom scripts that merged redundant entries, translated existing subscriptions, and preserved purchase histories. Our overnight launch approach (starting at midnight and testing through the early hours) minimized downtime and customer disruption. - Ongoing Development & Maintenance
Following that, Otterdev handled continuous improvements—fixing bugs, building custom landing pages for promotions and product launches, ensuring performance optimization, and providing support for Moom’s monthly marketing campaigns.
Key Solutions & Highlights
1. Migration from WooCommerce to Shopify
- Custom Data Migration Scripts
Typical platform migrations often involve manual re-entry of data. We developed custom scripts to streamline the process, ensuring all orders, customers, subscriptions, and product data were seamlessly transferred without duplication. This approach spared Moom from the hassle (and potential errors) of manual data work. - Subscription Transfer
Moom had existing customers subscribed to recurring products. We carefully ported their purchase histories so that no subscription was lost in the switch. This level of detail built trust with customers, who experienced little to no disruption. - Seamless Overnight Launch
To minimize user impact, we launched the Shopify store at midnight and tested live until around 3 AM. By the time most of Moom’s customers woke up, the brand-new Shopify site was running smoothly, with no major hitches reported.
2. Revitalized UX/UI
- Striking New Design
Moom’s futuristic, edgy packaging inspired the fresh look of their new store. Bold, modern layouts helped each product stand out, reflecting Moom’s unique brand identity. - Conversion-Focused Improvements
We implemented best practices for conversion rate optimization (CRO) such as clear call-to-action buttons, simplified navigation, and mobile-responsive pages. Though Moom wasn’t struggling with sales, these improvements ensured a smoother checkout experience that contributed to stronger overall results. - Optimized Page Speed
A key goal was hitting a sub-1 second load time and a Lighthouse performance score above 90. Through optimized code, efficient images, and careful app selection, we turned this target into a reality.
3. Custom Landing Pages & Monthly Promotions
- Flexible Landing Page Templates
Otterdev built dynamic landing pages for both evergreen content (like the in-site quiz) and time-sensitive campaigns (like monthly promos or product launches). With each new product or holiday sale, Moom had dedicated pages that delivered relevant details, spurring engagement and conversions. - In-Site Quiz
A multiple-choice quiz helped customers find the right Moom product, encouraging them to discover the brand’s full range. This type of interactive element not only adds value for shoppers but also positions Moom as a knowledgeable guide in their niche. - Timely Promotions
Moom launched special offers nearly every month. Our development team often coordinated with Moom at 6 AM to finalize changes for an 8 AM release, ensuring that the client could review everything before most customer traffic arrived.
4. Maintenance & Ongoing Support
- Platform & Plugin Vetting
We kept a close eye on Shopify’s app ecosystem, recommending only the most reliable and performance-friendly plugins. This proactive approach helped sustain Moom’s site speed and reduce the risk of conflicts or unexpected downtime. - Performance & Speed Tuning
Even after the big migration, we continuously monitored site performance. Tweaks to code, image optimization, and regular plugin evaluations ensured Moom maintained its super-fast load times. - Bug Fixes & Feature Updates
As Moom introduced new product lines, marketing ideas, or design changes, Otterdev stepped in to implement these updates. Whether it was refining the site’s zoom feature, creating bundles for promotions, or rolling out multi-country checkouts, we handled each request while keeping the site stable. - Team Empowerment
A significant win for Moom was the freedom to operate their online store independently. We provided tutorials on everything from inventory management to UI tweaks, so they weren’t reliant on a developer for every small change. This allowed them to focus on business strategy rather than wrestling with tech.
Results & Impact
- Stronger Site Performance
- Achieved a 90+ Lighthouse performance score, up from the 60+ range on WordPress.
- Pages typically load in under one second, meeting Moom’s speed goals.
- Enhanced Brand Image
- The new design closely matches Moom’s edgy, futuristic style, garnering compliments from both new and returning customers.
- By aligning the online experience with Moom’s packaging and brand voice, customer trust and brand perception improved.
- Streamlined Store Management
- After migrating to Shopify, Moom’s team gained the tools and confidence to handle their store logistics—from uploading new products to managing promotions—without developer intervention.
- The user-friendly Shopify dashboard further reduced the everyday workload, freeing Moom’s co-founders to concentrate on business growth.
- Ongoing Growth & Independence
- Throughout the 14-month retainer, we collaborated with Moom’s co-founders, Mili and Maya, to refine site elements, keep monthly promotions fresh, and address new challenges.
- By the end of our engagement, the founders had developed enough expertise to transition their store to Shopify Plus. While Otterdev did not handle the Plus upgrade itself, our foundational work set them on a smooth path to scaling.
Why This Matters for Small & Medium Businesses
The Moom case study underscores Otterdev’s philosophy of collaborative independence—we strive to remove the technical burdens from clients’ shoulders while keeping them fully informed and in charge of their strategic vision. For small and medium businesses, this approach delivers:
- Reduced Headaches – We manage the heavy lifting, from data migration to performance tuning, so you’re free to focus on running your store.
- Customized Insights – We provide clear, jargon-free guidance to ensure you always have the information you need to make decisions.
- Shared Control – While we tackle your store’s technical challenges, we empower your team to handle day-to-day tasks with confidence.
- Long-Term Growth – By optimizing for performance and UX from the start, your store is well-positioned for future expansions, new product lines, or even an upgrade to Shopify Plus.
How Otterdev Approaches Ecommerce Migrations
Our methodology centers around three core pillars:
- Deep Discovery & Communication
We begin every project by understanding your brand, audience, and current pain points. Weekly sprints, clear roadmaps, and daily communications ensure transparency throughout the build and migration process. - Robust Technical Solutions & Best Practices
Whether it’s custom scripting for data migrations, multi-language support, or advanced Shopify configurations, we tailor solutions to your specific business model. We prioritize performance, security, and reliability—so you can trust your site to run smoothly. - Empowerment & Training
Our ultimate goal is to make your store as self-sufficient as possible. We offer training sessions, documentation, and dedicated support to equip you with the know-how to manage your online presence without always relying on a developer.
By combining these pillars, we ensure each migration is not just a one-time project, but a strategic transformation that positions your ecommerce store for sustained growth and success.
