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Case Study

CFC: A Rebrand that Sparked a 15% Increase in Conversions

Boosting CFC’s Sign‑Ups by 15 % with a Rebrand and Thoughtful Design
CFC

How We Did It
CFC

But First, Why We Did It:

At Otterdev, we love turning outdated digital experiences into something fresh and impactful. When Centre for Cybersecurity (CFC), a top-notch cybersecurity training centre, approached us, they wanted more than just a pretty website—they needed a powerful tool that would genuinely resonate with their audience and boost sign-ups.


What They Needed:

  • A visually appealing and dynamic website that really connected with their audience.
  • An improved user experience that would significantly boost visitor-to-sign-up conversions.
CFC

CFC helps individuals from all sorts of backgrounds make exciting career switches into cybersecurity. Initially, their Wix-built website served them well, but it couldn't handle the sophisticated animations and dynamic user experience they needed. They also needed their website to smoothly serve both Singapore and the U.S. markets.


 www.centreforcybersecurity.com
SFC Screen demo

Our Approach

Step 1: Diving Deep (Research & Discovery)

First things first—we talked to stakeholders and real users to understand exactly what they needed. Our conversations revealed key insights:

  • Users wanted fast, intuitive navigation, especially for finding courses.
  • Stakeholders wanted their core brand values—resilience, curiosity, excellence, empathy, and transparency—to shine clearly.

These insights drove our entire design and content strategy.


Step 2: Crafting User Journeys (UX & Empathy Mapping)

We love empathy mapping—it helps us design experiences people truly connect with. For the homepage, we created a clear emotional journey:

  1. Intrigue: Bold visuals and compelling messaging to immediately catch attention.
  2. Inform: Clear, concise explanations of what CFC offers.
  3. Assure: Building trust with real data and certifications.
  4. Teach: Simple, easy-to-understand presentation of core courses.
  5. FOMO: Real success stories showing achievable transformations.
  6. Invite: Clear, direct calls to action to encourage immediate response.


Step 3: Designing with Purpose (Visual & UI Excellence)

Our design approach wasn’t just about aesthetics—it was strategically driven by user insights and CFC’s brand values. We focused heavily on visual clarity, readability, and intuitive navigation. Every design choice, from typography to button placement, was made with user experience top of mind, making content engaging and interactions seamless.

  • Typography: Chosen for clarity and readability, enhancing the overall user experience.
  • Colours: We strategically introduced soft pastel orange and white alongside brand colours to evoke accessibility, curiosity, and exploration, aligning with CFC’s approachable and innovative brand personality.
  • Visual Layout: Content-heavy sections were thoughtfully organised to ensure easy readability without overwhelming users.


Step 4: Making Magic with Webflow (Technical Excellence)

We picked Webflow because it's perfect for beautiful designs and dynamic animations, plus it's user-friendly for our clients. Given that many users visited from mobile, we prioritised mobile-first design and achieved impressive performance scores (90+ on Lighthouse for mobile responsiveness).


We also ensured content migration from Wix (blogs, case studies) was seamless, with meticulous SEO care so nothing got lost in transition.


The Results:

Fast Facts (because numbers matter)

Metric

Before (Wix)

After (Webflow)

Lift

Course‑enquiry conversion*

—

+10–15 %

▼ bounce, ▲ sign‑ups

Mobile Lighthouse score

71

91

+20

Time‑to‑interactive (Home, 4G)

4.2 s

1.8 s

–57 %

Pages per session

1.9

3.1

+63 %

Exact figures are NDA; CFC confirms the 10–15 % bump.


The numbers and feedback said it all:

  • Conversions Up: 10-15% increase post-launch.
  • Stronger Brand Recognition: Users consistently noted improved professionalism and credibility.
  • Happy Clients and Users: Ease of use, eye-catching design, and flawless functionality.


What CFC Says:

”I have no regrets in engaging the Otterdev team. Not only did they provide a stellar rebranding for us which spoke to both our users and us—they were also experts at engaging our users, speaking to them, and getting the information needed for the rebuild of the site. This rebuild led to an increase in conversion rates for us, which is what matters to us the most.”

— Earnest Lim, Head of Growth at Centre For Cybersecurity


Our Final Thoughts:

At Otterdev, impactful designs and thoughtful branding go hand-in-hand. Our project with Centre for Cybersecurity was all about understanding users and delivering meaningful results. The outcome? A compelling digital experience that really moves the needle.

Ready for your own impactful rebrand? Let's chat.

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