Hubspot → Sanity

HubSpot CMS to Sanity Migration

HubSpot's CRM is world-class. Its CMS is a different story. We migrate your website to Sanity, keeping HubSpot where it belongs, and giving your content team a platform built for the job.

Signs your team is ready to move off Hubspot CMS

HubSpot's HubL templating system restricts what your development team can build. If you're constantly working around constraints, it's a sign you've outgrown the platform.

HubSpot's CMS tier adds significant cost to your stack. If your primary use of HubSpot is the CRM and marketing tools — not the website — you're paying for capability you don't need.

HubSpot's page-based content model doesn't support structured, reusable content. As your content operations grow, the lack of a proper content model becomes a real limitation.

HubSpot CMS is a closed system — you can't build a truly headless experience on it. Moving to Sanity gives your frontend team full freedom while keeping HubSpot for marketing and CRM.

HubSpot's drag and drop editor gives teams too much visual freedom without structural guardrails — leading to inconsistent layouts, off-brand pages, and a site that's hard to maintain at scale.

Why Hubspot CMS teams are moving to Sanity

A CMS built for content, not marketing tools
Sanity is purpose-built as a content platform, structured, flexible, and designed for teams that need more than page-based content management. Your website gets a proper CMS. HubSpot keeps doing what it does best.
Built for marketers too
No more waiting on developers for every content change. With Sanity's structured content model, your marketing team can update, publish, and manage content independently — without touching the frontend.
Keep HubSpot where it belongs
Moving off HubSpot CMS doesn't mean losing HubSpot. Your CRM, marketing automation, email, and forms all stay in HubSpot — integrated with your new Sanity-powered site via API.

What we migrate

We migrate

All website pages and blog posts
Media assets and file libraries
SEO metadata, canonical URLs, and redirects
HubSpot forms — reconnected to your new frontend via HubSpot's API
Content relationships and structure

We protect

Your SEO structure and rankings
Your HubSpot CRM and marketing workflows — untouched
Your HubSpot form submissions and contact data
Your frontend design, rebuilt in Next.js or Astro

How our Hubspot to Sanity migration works

Audit

We review your HubSpot CMS setup, pages, blog, forms, integrations, and SEO structure — before anything else.

Content modelling

We design your Sanity schema from scratch, mapped to your existing content architecture and cleaned where possible.

Frontend rebuild

We rebuild your frontend in Next.js or Astro, connected to Sanity's API with real-time preview configured for your editor

HubSpot integration

We reconnect your HubSpot forms, CRM workflows, and marketing tools to your new frontend — via HubSpot's API or embed.

Migration & validation

All content and assets migrated and validated before go-live. Every node, every field, every redirect checked.

Training & handover

Your team gets trained on Sanity Studio before launch. Full documentation included.

How our Hubspot to Sanity migration works

Audit

We review your HubSpot CMS setup, pages, blog, forms, integrations, and SEO structure — before anything else.

Content modelling

We design your Sanity schema from scratch, mapped to your existing content architecture and cleaned where possible.

Frontend rebuild

We rebuild your frontend in Next.js or Astro, connected to Sanity's API with real-time preview configured for your editor

HubSpot integration

We reconnect your HubSpot forms, CRM workflows, and marketing tools to your new frontend — via HubSpot's API or embed.

Migration & validation

All content and assets migrated and validated before go-live. Every node, every field, every redirect checked.

Training & handover

Your team gets trained on Sanity Studio before launch. Full documentation included.

Frequently asked questions

No — and you shouldn't. HubSpot's CRM, marketing automation, email, and forms are best-in-class. We move your website off HubSpot CMS onto Sanity while keeping everything else in HubSpot and reconnecting it via API.

Yes. We reconnect your HubSpot forms to your new frontend — via HubSpot's embed or API — before launch. No lead data is lost.

Not if it's done properly. We map all URLs, implement redirects, and validate metadata before going live.

You don't need to redesign — but the frontend does need to be rebuilt in code. We use your existing design as reference and rebuild it in Next.js or Astro. If you want a redesign at the same time, we can handle that too.

Typically 8 to 12 weeks depending on content volume, blog size, and HubSpot integration complexity.

For day-to-day content — no. For structural changes to the content model or frontend, yes — same as any CMS.

Ready to move off HubSpot CMS?

Tell us what you're running and what's not working. We'll give you an honest assessment of what a migration involves and whether it's the right call.