Schema defined in code
Sanity's content model is defined entirely in code — giving your development team full control over structure, validation rules, and editorial UI without being constrained by a GUI-based content type builder.
Contentful → Sanity
Contentful to Sanity Migration
Sometimes your content needs outgrow your current platform. We migrate teams from Contentful to Sanity — cleanly, without losing what you've built, and without disrupting your editorial team.
Signs Sanity might be a better fit
As content operations scale, teams often find they need more control over schema structure and editorial UI than their current platform allows out of the box.
As your content team grows, a purpose-built, configurable studio becomes more valuable than a generic CMS interface your team has to work around.
If your content needs to flow to apps, emails, or other channels, a more flexible API-first architecture becomes essential.
Sanity's code-defined schema gives development teams full control over content structure and validation — without being constrained by a GUI-based content type builder.
If you're actively comparing platforms, we can help you understand the tradeoffs between Contentful and Sanity based on your specific content needs and team setup.
What Sanity does differently
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A studio built around your workflow
Sanity Studio is fully configurable. Your team gets an editorial interface built around how you actually work — custom fields, real-time preview, and workflows designed for your content operations. -
Flexible pricing model
Sanity's pricing is usage-based and scales with your actual content needs — giving your team room to grow without hitting arbitrary thresholds.
What we migrate
We migrate
- All content types, entries, and assets
- Content relationships and references
- Localisation and multi-locale content
- SEO metadata, canonical URLs, and redirects
- Editorial workflows and user roles
We protect
- Your content structure: rebuilt in Sanity
- Your SEO rankings and URL structure
- Your frontend — reconnected to Sanity, not rebuilt unless needed
- Your team's ability to keep publishing during migration
How our Contentful to Sanity migration works
Audit
We firstly review your Contentful setup, content types, entries, locales, integrations.
Content modelling
We design your Sanity schema to match your content architecture, simplified and cleaned where possible.
Migration & validation
All content migrated using Contentful's export and Sanity's import tooling — validated entry by entry before going live.
Frontend integration
We update your frontend queries from Contentful's SDK to Sanity's GROQ — and configure real-time preview for your editors.
Change management
Your team gets informed and trained on Sanity Studio before launch. Full documentation included.
Frequently asked questions
Not if the migration is managed properly. We map every URL, implement redirects, and validate all metadata before go-live.
We run the migration in a staging environment and validate all frontend queries before cutting over. Your live site stays untouched until everything is verified.
Yes. We update your frontend queries from Contentful's SDK to Sanity's GROQ — no redesign needed unless you want one.
For an average site with 20 components, and 40 to 50 pages. That usually takes 6 to 10 weeks depending on content volume, locale complexity, and integration requirements.
We audit every integration upfront — webhooks, plugins, connected tools — and reconnect them to Sanity before launch.
It depends on your usage. Sanity's pricing is usage-based — for some teams it's lower, for others it's comparable. We can help you model this during the discovery phase.
Yes. Multi-locale migrations are something we handle regularly. We map your localisation structure into Sanity's internationalisation approach before migration begins.
Want to move to Sanity?
Tell us what you're running and what's driving the consideration. We'll give you an honest assessment of whether Sanity is the right fit and what the migration involves.
