AEM → Sanity

AEM to Sanity Migration

Adobe Experience Manager is one of the most powerful DXPs ever built. It's also one of the most expensive to licence, maintain, and operate. We migrate enterprise teams to Sanity — cutting the overhead without cutting the capability.

Signs your team is ready to move off AEM

AEM licences typically run into six figures annually — before managed services, infrastructure, and specialist developer costs. As the ROI becomes harder to defend, teams start looking for alternatives.

Despite AEM's promise of editor autonomy, most implementations still require developer involvement for content changes that should take minutes. That bottleneck has a real cost.

AEM implementations accumulate years of custom components, deprecated modules, and workarounds that make every change feel risky. The cost of maintaining that debt grows every year.

AEM upgrade cycles are lengthy and disruptive. Every major version requires significant developer effort with little visible output for the business.

AEM's full feature set — personalisation, campaign management, digital asset management — is powerful but expensive. Most teams use a fraction of it and pay for all of it.

Why enterprise teams are replacing AEM with Sanity

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    Dramatically lower total cost

    AEM licences typically run into six figures annually — before managed services, infrastructure, and specialist developer costs. Sanity's pricing is usage-based and transparent, with enterprise capability at a fraction of the overhead.
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    Marketing team independence

    Sanity Studio is configured around your editorial team's workflow — giving marketers real control over content without developer involvement for every update. The autonomy AEM promised, actually delivered.
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    Modern headless architecture

    Sanity is API-first and headless by design. Your frontend team works independently, deployments are faster, and your content powers any channel — website, app, or anywhere else.

What we migrate

We migrate

  • All pages, components, and content fragments
  • DAM assets and media libraries
  • Content relationships and references
  • SEO metadata, canonical URLs, and redirects
  • User roles and editorial workflows

We protect

  • Your SEO structure and domain authority
  • Your URL structure or carefully managed redirects
  • Your brand and design system — migrated not rebuilt from scratch unless needed
  • Your editorial team's ability to keep publishing during migration

How our AEM to Sanity migration works

Frequently asked questions

AEM licences typically run into six figures annually — and that's before managed services, infrastructure, and the specialist developers required to operate it. Most teams moving to Sanity see a significant reduction in total cost of ownership. We can help you model this during discovery.

Not if the migration is managed properly. We map every URL, implement redirects, and validate all metadata before go-live.

Most AEM implementations require a frontend rebuild — AEM's HTL templates are tightly coupled to the platform and don't carry over to a headless environment. We handle both the migration and the frontend rebuild as part of the same engagement.

Yes you can continue using AEM to publish. We plan migrations to minimise disruption — including staging environments and phased rollouts where needed.

We audit every integration upfront — CRM, analytics, personalisation, DAM — and map each one to its replacement in the new stack before migration begins.

Ready to move off AEM?

Tell us what you're running and what's not working. We'll give you an honest assessment of what a migration involves and whether it's the right call.

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